7 Reasons Why Chatbots Are Indispensable For Business
Chatbot majorly depends on the nature of the business you owe and how much you are driven by technology, in today’s competitive world, where every business is running towards one ultimate goal that is “to stand out of the crowd” and become the eye of the public.
Chatbots represent software that triggers chats with users through mobile apps, websites, message apps, and telephones. These AI apps utilize natural language to simulate conversations. Because these machines converse with human beings, they are considered the most avant-garde devices in the field of AI.
Chatbots perform two functions: analyzing a user’s request and returning a response. This software is developed based on a user’s needs, which means each one of them performs a distinctive function. While all this sounds so technical, the good thing is that you don’t need to develop chatbots on your own – you can hire IT professionals to do it for you.
Are you still wondering why you should get a chatbot for your business, here are seven reasons why your business needs a chatbot:
1. Keeps Business Open
Keeping business open around the clock is difficult, especially for small and medium-sized businesses. Customers don’t have an explicit time to shop, making it more likely that they’ll visit your website when you’ve already closed operations for the day. At this moment, chatbots come into the picture. They can keep your customers busy by answering questions.
This means when a customer reaches out to your business, they won’t get a response from you till business hours resume. It will ensure that your business remains open all the time in one form or another. They can email you or leave a voicemail on your phone, but most of their queries will go unanswered until you reopen the next morning. This is where chatbots are very useful.
2. More Affordable Than Building an App
According to IBM, companies handle 265 billion customer inquiries each year. This results in costs of around 1.3 billion dollars. A chatbot can save up to 30 percent of these costs.
Well-established businesses release an app for their products that the customers can download on their phones. Mainly apps effectively handle clients and improve business visibility. Many times, a user may not be interested in downloading an extra app on their device. Here’s where you can implement chatbots on messengers, which is where most people spend their time. They are a better alternative to having an app.
3. Better User Interaction
Chatbots resembles customer service personnel. They will cater to your customers’ needs, while also engaging them in polite conversations. Bots are non-intrusive and will answer any questions about the products on your website. This software mimics human interaction, making sure your customers have the best experience when going through your web page.
4. Target Millennials Customers
Millennials love chat channels more than any other form of customer contact service. Therefore, if your business deals in products that attract this group of people, they’re likely to get hooked to your website, as they peruse through products and ask questions.
However, a survey suggests that millennials prefer to solve their issues by themselves without having to contact or talk to any customer service agent, and this is exactly what they can carry out by interacting with a chatbot as opposed to a human agent.
5. Assist Customers To Make Decisions.
When customers have a high budget or want to try a product for the first time, they often don’t know what products they want to buy. Bots are designed to help consumers navigate the website in search of a product that they desire. They help by giving details of products selected and sometimes provide customers with recommendations.
6. Build Customer Trust
In a world where competition is stiff, we aim for our customers to trust us. This means that the competition is always fierce and you need all the assistance you can get to stand out in the crowd. When a customer has a query regarding your brand, they often want instant replies. On the other hand, the chatbot will equip you with the ability to answer queries round the clock.
So by adding frequently asked questions to the chatbot, your customers can search for the right answers anytime. This will build trust among your current and potential customers.
7. Collect Customer Data.
As indicated above, bots are very interactive. You can leverage the information they collect and use it to not only improve your products but also your web page. You can also program them to track customers and their purchasing behaviors. Such information will enable you to figure out what products are selling out fast and those that need more marketing.
In today’s competitive industry, customers are always looking for customized solutions. You need to satisfy your customer’s requirements and do it in a way that makes you stand out from the crowd. Among the various ways you can improve customer satisfaction, chatbots are a powerful solution to help the customer base. Chatbots are affordable, help scale your business, are fully customizable, help your customers find the right products/services, and help build trust for your business. All of these reasons are why you should deploy a chatbot for your business and not get left behind! Are looking for Chatbot services then just drop a line and we will be back within 24hrs business days.