How to Know When You Should Revamp Your Website?
Nowadays, your audience’s first impression of your business is based almost exclusively on your website. So to have a website is the first and foremost thing you should consider for the success of your business. Whether big or small, your website is the identity of your business and therefore requires your utmost attention, dedication, and investment.
Design matters when it comes to any website, but it is a crucial element for the sites of big or small businesses. If your business website is designed poorly, then it might affect your growth. As your website deserves the best; after all, it is the digital advertising billboard for you and your company.
Website revamp involves not only changing the overall look and feel of the pages on your site but also the way information flows, improving user experience and small changes in functions.
Many of your prospect’s first impressions of your company will be based on what they see on your website. That’s why when considering a website to revamp, which is your main storefront and a key player in your lead generation efforts, you should consider the following 5 reasons to revamp your website.
- To Create Better User Experience
- Website is loading slowly
- Your Current Website Isn’t Mobile Responsive
- Too Much Technical Troubleshooting
- To Improve Website Lead Generation Strategy
Let’s go over each of these in more detail below:
1. To Create Better User Experience:
User experience (UX) is a newer discipline of design that’s become increasingly crucial in a website’s success. It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions. If your website is guilty of bad UX practices, you should look into a website revamp that focuses on creating a more enjoyable experience. The good user experience would mean that: the user visited your website, scrolled through the different pages, understood what the website is all about, and finally, they got what they wanted.
There are many factors that influence user experience which in turn can make or break your business. They are:
- Value — Does the content/product/service of your website is worthwhile?
- Usability — Is your website easy to use and satisfy users’ requirements?
- Desirable — Does your brand strike an emotional chord with the user?
- Accessible — Is your website easily accessible?
- Credible — Does your brand, identity, content, and/or service builds trust and belief of the user?
So, you need to take into consideration these factors in order to improve your website’s overall experience.
2. Website is Loading Slowly:
The speed of your site is one of the most important elements in improving the user experience on your website. Nowadays, users expect fast results and won’t wait for your website to load, so you need to make sure your site loads quickly.
If your website takes more than five seconds to load, it means that it is not well developed or perhaps the hosting service you are using is slow. In any case, you should start fixing things. In today’s age, users expect speedy responses and results. A slow responding website will most likely lose visitors and it will leave a negative impact on SEO too.
3. Your Current Website Isn’t Mobile Responsive:
Agree or not, but we are living in a space where smartphones are being used more than PC or laptops. These days, mobile-friendliness plays a crucial role. More likely, people tend to search on their smartphones and tablets for their business. So, if you wish to come to your site and remain on it, for that you need to invest in responsive design.
The best way to make a mobile-friendly website is to implement responsive design. Doing this ensures that your website adapts to whatever device a user is using, which creates a positive experience on your site.
4. Too Much Technical Troubleshooting:
Technical troubleshooting is playing a major role. When trouble strikes and a server goes down, a managed hosting provider knows just how to get things back on track. Often, they can head off the problem before it takes effect – leaving your web service users none the wiser! Let’s take a look at the five most common server problems and how to reduce the risks to your website:
- Slow Page Loads
- Attacks and Viruses
- High Traffic Problems
- Hardware and Software Failures
- Site Outages and Downtime
5. To Improve Website Lead Generation Strategy:
Your goal might be to get more leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. A new design that is streamlined with the right calls to action allows you to better optimize your website for lead generation. Implementing calls to action across each website page, including on your blog, so that you are taking greater advantage of every opportunity to convert visitors into leads will significantly contribute to your bottom line.
If you don’t revamp your website, it will be nearly impossible to generate leads online. Your website should be the hub of all your future online marketing strategies and thus online lead generation activities. Your leads are only as good as the website that represents them. That means turning them into a lead. To get them to voluntarily raise their hand to ask for more information or to say they’re interested in your services.
I hope you find these 5 reasons to revamp your website usefully. It will give your company a whole new face. It’s a fresh start for your business and can help you revamp your digital marketing efforts. It’s easy to get complacent when your website is working and it’s bringing you business, but it’s also important to maximize the opportunities you have.
A successful website mainly does three things: It attracts the right kinds of visitors, Guides them to the main services or products you offer, Collects Contact details for future ongoing relations. So, considering them, it is needed to have a useful website that brings your business up. However, if you need any help or technical consultation, we are always here to help you. Throw your query here, we’ll get back to you within 24 hours.