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Mpact Magic | Online Reputation Management Platform

Glimpses of the project


Mpact Magic (now BirdEye)


PHP, F3 Framework, MongoDB, ReviewConcierge API, Officeautopilot.com integration, Authorize.net


Jun 2013


Nov 2014


Based in Las Vegas, Mpact Magic Inc was a leading company providing enterprise solutions in increasing customer reviews, solving customer problems, improving customer experience, and managing social media presence. It was a new concept at that time – even going by the standards that the US has set in technological advances. It was clear that for this plan to kick off, a robust online portal would be needed.

The Challenges

Mpact Magic wanted to build  an online reputation management platform that could:

  • Intercept negative reviews
  • Facilitate the collection and posting of positive reviews in various online forums and
  • Enhance the reputation of its clients in the eyes of the general populace

Our Solution

When we were asked to take a look at the requirement, we were pretty thrilled with the concept and the amazing people at Mpact Magic and decided to build the platform in a phase-wise manner. We extensively researched to bring the project to fruition and add features that could potentially propel our client’s business model to stratospheric heights.

The platform that we developed was white-labeled for 8 different companies and each company was having its own dealers and distributors whom it gave access. There was a customized subscription model for each of these companies.

The entire subscription plan was centrally managed by the super admin aka the main platform with a variety of options to set prices accordingly for each dealer. The platform took off like a rocket, being actively used by more than 300 doctors and dentists.

As expected, the platform was a huge hit in the long run as well – so much so that it forged a strategic partnership with Bazaarify and the company is now known as BirdEye. Today it has outgrown its parent company – serving 40,000+ clients! Today, it has a full suite of business reputation management products including reviews, listings, social media, insights, benchmarking, surveys, web chats, and ticketing.

Team Wings Tech is proud to have designed, developed, and supported the portal for Mpact Magic and it is heartening to see how the entire project has evolved today.